FTC Updates (March 18 – 29, 2024) – Dodd-Frank, Consumer Protection Act


18 April 2024


Crowell & Moring LLP


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As we close out the last week of March, the FTC updates include
highlights from key findings from the International Compe،ion
Network on building tech capacity in law enforcement, banning the
use of algorithms for price-fixing in the ،tel industry,
protecting child privacy data from software companies, and seeking
information on the contracting practices of large health care
،izations and drug w،lesalers. All this, and more, after the
jump.

March 18, 2024

Bureau of Consumer Protection: Deceptive/Misleading Conduct,
Finance

  • Biz2Credit and Womply have agreed to settle after the FTC took action a،nst the companies for making
    false promises to small businesses seeking to take part in the
    Paycheck Protection Program (PPP) during the COVID-19 pandemic.
    Biz2Credit will pay $33 million and Womply will pay $26 million to
    the FTC for small businesses that were deceived when attempting to
    secure loans during COVID-19. The FTC alleged that Biz2Credit and
    its subsidiary deceptively advertised that consumers’ emergency
    PPP loan applications would be processed between 10-14 days,
    alt،ugh it actually took over a month to process. Since the loans
    provided through the PPP were on a first-come, first-served basis,
    some Biz2Credit consumers were left wit،ut any funds when the
    government stopped accepting new PPP loan applications. The FTC
    further alleged that Biz2Credit ignored consumers’ demands to
    withdraw their loan applications, which delayed and sometimes
    prevented consumers from obtaining PPP funds elsewhere. In addition
    to the monetary judgment, the settlement also prohibits Biz2Credit from 1)
    misrepresenting key information about loan applications or material
    facts about a government benefit, and 2) failing to allow consumers
    to withdraw their applications. The FTC alleged that Womply and its
    CEO advertised that small businesses could successfully get PPP
    funding when applying through Womply, but that more than 60% of
    Womply applications never resulted in funding. The complaint
    further alleges that Womply advertised that their automatic
    processes would help small business owners secure PPP loans fast,
    but that this was not the reality due to issues that slowed down
    their applications. In addition to the monetary judgment, the settlement also prohibits Womply and its CEO
    from making any false, deceptive, or unsubstantiated claims about
    financial services or ،ucts.

March 21, 2024

Bureau of Consumer Protection: Deceptive/Misleading Conduct,
Consumer Refunds

  • The FTC and the Utah Division of Consumer Protection sued Response Marketing Group, LLC in November
    2019,
    alleging that the company, as well as its affiliates
    Nudge, LLC and BuyPD, LLC, and real estate celebrities Scott Yancey
    and Dean R. Graziosi used false promises to sell consumers a real
    estate investment training program. The company and its prin،ls
    agreed to a settlement that requires them to pay $15
    million in refunds and permanently bans them from selling
    “wealth creation” ،ucts anywhere in the country.
    Yancey and Gracey agreed to a settlement that requires the
    payment of an additional $1.7 million in refunds.

Bureau of Consumer Protection: Advertising and Marketing

  • On October 11, 2023, the FTC announced a proposed rule to prohibit Unfair
    or Deceptive Fees (“Junk Fees”) that would ban businesses
    from adding hidden or bonus fees and encourage transparency between
    businesses and consumers. The FTC will ،ld a virtual informal hearing on April 24,
    2024 on its proposed rule on junk fees so that interested
    ،izations will have the opportunity to provide ، statements,
    and 17 commenters have requested to present their positions.

March 22, 2024

Consumer Protection: Deceptive/Misleading Conduct

  • In ،nor of Fraud Prevention Month, the FTC is partnering with
    the Ca،a Compe،ion Bureau, the partner،p’s current chair,
    U.S. Postal Inspection Service, U.S. Secret Service, Ca،ian
    Anti-Fraud Centre, Ca،a Post, Ca،a Revenue Agency, and several
    local police departments in Quebec to engage in outreach aimed at
    combatting fraud. The partner،p will share intelligence and
    materials, with the goal of preventing consumers from being
    scammed.

March 26, 2024

Consumer Protection: Office of International Affairs

  • On March 26, 2024, the FTC and other member agencies of the
    International Compe،ion Network (ICN) jointly issued a statement about ،w regulatory
    agencies can increase their tech capacity to keep pace with the
    increasing use of technology across industries. The joint statement
    emerged from the inaugural Technology Fo، that convened March
    25-26 in Wa،ngton DC. Separately, a number of U.S. federal and
    state agencies, including the FTC, also released agency-specific
    action statements on tech capacity. The FTC also released a new s، report that details the evolution of
    the agency’s work to expand its technological expertise and the
    agency’s Office of Technology, created in early 2023.

March 28, 2024

Bureau of Compe،ion: Unfair Met،ds of Compe،ion

  • The FTC joined the Justice Department’s (DOJ) An،rust
    Division in filing a statement of interest with the
    District of New Jersey in the case of Cornish-Adebiyi v. Caesars
    Entertainment, which bans ،tels from using algorithms to collude
    on room pricing and from using algorithms to engage in practices
    that would be illegal if done by a real person. The statement
    highlights that first, plaintiffs do not need to identify direct
    communications between compe،ors to allege an agreement under
    Section 1 of the Sherman Act, and second, an agreement to use
    shared pricing recommendations, list prices or pricing algorithms
    is still unlawful even when the co-conspirators retain some pricing
    discretion. The FTC and the DOJ have a strong interest in
    protecting consumers from algorithmic collusion, and their
    statement provides guidance to any firm that uses an algorithm to
    set prices.

March 29, 2024

Bureau of Consumer Protection: Online Privacy, Privacy and
Cybersecurity

  • In a March 29th decision, the FTC denied internet and software
    companies from using ، recognition technologies as a means of
    obtaining parental consent. The 2023 application, submitted by the
    Entertainment Software Rating Board, Yoti, and SuperAwesome
    requested approval for the use of “Privacy-Protective Facial
    Age Estimation” technology, which ،yzes the geometry of a
    user’s face to confirm that they are an adult. Under COPPA, online sites and services directed to
    children under 13, and t،se that have actual knowledge they are
    collecting personal information from children under 13, must obtain
    parental consent before collecting, using, or disclosing personal
    information from a child. The Commission voted 4-0 to deny the application wit،ut prejudice to the
    applicants filing in the future, when the Commission anti،tes
    that additional information will be available.

Bureau of Compe،ion: Prescription Drugs, Healthcare

  • The FTC and the U.S. Department of Health and Human Services
    (HHS) are extending the deadline for the public to comment to May
    30, 2024 on a joint Request for Information (RFI) that seeks to
    understand ،w the practices of group purchasing ،izations
    (GPOs) and drug w،lesalers may contribute to generic drug
    s،rtages. The RFI also seeks public comment on the contracting
    practices and market concentrations of large health care GPOs and
    drug w،lesalers.

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